CỘI HUBROOT
TALE ARCWRITE
ARC OSHOOT
ARC SIGNETKEEPWe turn stories rooted deep in Vietnamese culture into enduring intellectual property.
Who we are
Founded in Hồ Chí Minh City in 2025, QOD creates original intellectual property (IP) drawn from the rich fabric of Vietnamese culture: its history, folklore, language and everyday life. Through Cội Hub, our in-house research and archive centre, every story begins with verified history and living cultural values.
From history, folklore and everyday life
Into books, films and series
Through products and partnerships
The four brands
QOD owns every IP. Each brand does one job.
CỘI HUBROOT.
Research & archives
Cội means "root" in Vietnamese. Cội Hub is where we uncover, study and preserve the cultural heritage of the Vietnamese people.
led by Trần Thành Trung
TALE ARCWRITE.
Story & publishing
Turns research into original stories, worlds and characters: written in-house, owned by QOD, published as books.
ARC OSHOOT.
Film & series
Develops and produces QOD's films and series, in Vietnam and with partners worldwide. Every film is rooted in research. Some start as books; others become them.
ARC SIGNETKEEP.
Merchandise
Turns QOD-owned IP into merchandise, planned from day one alongside every book and film.
The QOD IP circle
Every IP starts with research. The book or the film can come first. QOD holds the rights at every stage.
Partners can join at any stage.
owns every IP
Tale Arc ⇄ Arc O: either can come first
Leadership
Nhung Khin · Founder & CEO
Screenwriter, producer and cultural researcher with more than 20 years across journalism, media, heritage, television and film. She leads QOD's IP strategy, creative development and partnerships.
Selected credits: Cô Dâu Hào Môn, Con Nhót Mót Chồng, Chị Chị Em Em 2 · Television: Vietnam's Got Talent, Vietnam Idol, The Amazing Race Vietnam
MANAGER · CỘI HUB
MA in Cultural Management
Researcher since 2002 at the Vietnam National Institute of Culture and Arts Studies (VICAS), Hồ Chí Minh City branch. At QOD he runs the Cội Hub archive and brings leading scholars in as advisors on every project.
Partner with QOD
New company.
Clear direction.
Founded in 2025, QOD is still growing, but our direction is clear: we already own a slate and develop IP entirely in-house.
Invest in the QOD slate or in individual IPs, from development through production.
Co-develop and adapt screenplays with international writers and producers.
Also open to co-production, rights and adaptation deals, publishing and licensing.